Business Insider
As a full-time Digital Designer for Business Insider on the Subscriptions Marketing team, I helped elevate the brand’s visual communication and user engagement across multiple digital channels. Insider Intelligence provides premium business research content for Business Insider., and my role involved designing a wide range of assets, including article graphics, infographics, motion graphics, display ads, branded websites, and marketing and sales materials. Collaborating closely with marketing and UX teams, I also contributed to the redesign of the Insider Intelligence website and the development of new email templates. My work not only strengthened brand consistency but also supported a more engaging and accessible experience for Insider Intelligence’s audience.
Duration
Nov 2019 - Sept 2022
Skills
Graphic Design, Motion Design
Business Insider Article Graphics
These graphics visually enhance articles on the Business Insider site, providing a compelling narrative that complements the written content. My role involves creating a blend of static and animated graphics to bring each story to life.
Infographics
Designed infographics to complement and enhance informative news articles for Business Insider, providing readers with clear, visually engaging insights that support the article's key points.
eMarketer Report Page Graphics
Developed custom graphics for eMarketer's website to enrich report pages, providing visually engaging elements that highlight key insights and enhance the reader’s experience.
eMarketer Ads
Created display ads to promote new product launches and highlight the latest reports, designed to capture attention and drive engagement with key offerings.
Wells Fargo Website
I designed a custom marketing website for a brand collaboration with Wells Fargo, aimed at engaging Business Insider’s audience with targeted content. This project required a seamless integration of Wells Fargo’s brand identity within the Business Insider ecosystem, ensuring brand cohesion while maintaining a user-friendly experience. I leveraged Wells Fargo’s brand colors and visual language to craft a design that was both on-brand and compelling, supporting the campaign’s goals to drive engagement and communicate key messaging effectively.
