Tory Burch
As a Graphic Designer on the Global Training and Education team at Tory Burch, I crafted brand-aligned product and training guides that elevated internal education to reflect the sophistication of the in-store luxury experience. Partnering closely with product specialists and educators, I translated detailed product knowledge into visually refined, intuitive materials that balanced clarity with elegance. The resulting tools supported global retail teams, reinforcing brand consistency and empowering sales associates to deliver confident, informed customer experiences.
Duration
June 2019
Skills
Graphic Design
Retail Training Guides
The design approach was rooted in Tory Burch’s brand DNA across clean typography, thoughtful spacing, and a balance of modern femininity and polish. Layouts were intentionally restrained, allowing product imagery and key information to breathe while maintaining a sense of elegance and hierarchy. Careful attention was paid to typographic rhythm, spacing, and scale to ensure information felt approachable yet premium while aligning the training experience with the brand’s in-store and editorial presence.
Iconography
Custom icons and illustrations were incorporated into the product and educational training guides to enhance clarity and engagement. These visual elements were carefully designed to simplify complex information, making the guides more intuitive and visually appealing for Tory Burch’s internal teams. This approach ensured that key concepts were both accessible and aligned with the brand’s distinctive aesthetic.
