EMPUROS
EMPUROS is a CBD e-commerce marketplace founded by Desiree Pregnolato and Min Lee, dedicated to making CBD inclusive and accessible, particularly for women, LGBTQ+, and BIPOC communities. Their mission is to empower customers of all experience levels by providing trustworthy education and a seamless shopping experience. To support their vision, I was hired to revamp their Shopify e-commerce site, improving both the user experience and visual appeal. I also developed a comprehensive brand strategy (identity + messaging) that aligned with their values and target audience. Additionally, I designed a range of marketing materials, including email campaigns, digital ads, and social media content, ensuring a cohesive and impactful brand presence across all platforms.
Duration
Nov 2020-Aug 2021
Skills
Art Direction, Branding, Graphic Design
Problem
Their current digital presence is managed by the two founders, social media manager, and Shopify developer. They don’t have a clear and consistent branding to tell their story and position themselves ahead of competitors and drive more sales.
Solution
Develop a brand strategy and create high converting designs to build brand awareness. This will lead to a seamless customer experience and brand trust across every touchpoint.
Develop brand strategy with a luxurious style
Website: UX, visuals, branding, SEO
High converting marketing graphics
Develop unique call to actions
Instagram Graphics
Developed templates for image and text used for Instagram posts using the brand identity
Website Banners
Developed templates for image and text used for Instagram posts using the brand identity
Guides
Developed templates for image and text used for Instagram posts using the brand identity
Website Audits
Ensured brand consistency across web. Designed custom CTA banners. Also created mockups to suggest new design to ensure more conversions and better user experience.
