EMPUROS

EMPUROS, a CBD e-commerce and wellness company, aims to make CBD inclusive and accessible, especially for women, LGBTQ+, and BIPOC communities. I was hired to revamp their Shopify site, enhancing the user experience and visual appeal. I also developed a brand strategy (identity + messaging) and designed marketing materials, including email campaigns, digital ads, and social media content, ensuring a cohesive brand presence.

Duration
Nov 2020-Aug 2021

Skills
Art Direction, Branding, Graphic Design

EMPUROS

EMPUROS

EMPUROS

Problem

Their current digital presence is managed by the two founders, social media manager, and Shopify developer. They don’t have a clear and consistent branding to tell their story and position themselves ahead of competitors and drive more sales. 

Solution

Develop a brand strategy and create high converting designs to build brand awareness. This will lead to a seamless customer experience and brand trust across every touchpoint. 

  • Develop brand strategy with a luxurious style

  • Website: UX, visuals, branding, SEO 

  • High converting marketing graphics

  • Develop unique call to actions