Splicer Films
Splicer Films is a film production company behind the docuseries Unmasked, which shares powerful stories of hope and resilience during the COVID-19 pandemic. I led the development of the brand strategy for both Splicer Films and Unmasked, crafting a cohesive identity and messaging that aligned with the series' inspiring mission. In addition, I designed a suite of promotional materials, including the website, video graphics, email newsletter, film poster, pitch deck, and social media templates. Each piece was created to enhance visibility, foster engagement, and ensure a memorable, unified brand presence across all touchpoints.
Duration
Aug 2020 - Sept 2021
Skills
Art Direction, Branding, Graphic Design
Documentary Poster
The artwork created for the Unmasked documentary poster serves as a powerful visual representation of the film’s themes of hope and resilience. This design not only reflects the brand identity of Splicer Films but also aims to spark curiosity and encourage audiences to engage with the docuseries.
Brand Strategy (Messaging + Identity)
Splicer Films is a film production company that reached out to me to build their brand and standardize messaging and identity across digital (website, email, and social) and film. We started completely from scratch.
Problem
Splicer Films, a new production startup, needed a cohesive brand strategy to communicate its mission and connect with its audience. Founder Annette King envisioned Unmasked, a docuseries highlighting stories of resilience during COVID-19. To bring this vision to life, Splicer Films required a distinct brand identity and a unified video style guide to establish a strong, recognizable presence.
Challenge
Designing for Splicer Films and Unmasked required researching multi-brand media companies to create a cohesive yet distinct identity for each. The challenge was balancing Splicer Films' overarching vision with Unmasked’s unique narrative, ensuring both brands remained clear, differentiated, and resonant with their audiences.
Brand Identity
The brand identity for Splicer Films and the docuseries Unmasked creates a cohesive and unified presence that embodies the essence of both the film production company and its storytelling mission. The chosen red color serves as the primary brand hue, symbolizing passion, resilience, and hope—key themes that resonate throughout the Unmasked series. This strategic color selection not only reinforces brand recognition but also connects emotionally with audiences, encapsulating the spirit of the stories we aim to share.
Youtube Graphics
Custom graphics and templates for Youtube video thumbnails, video graphic assets, and outro.
Crowdfunding Campaign
Design, branding and creative direction for film Kickstarter project that raised $23k in donations and 143 backers
Facebook Ads
Crowdfunding campaign ads used for Facebook
Crowdfunding Campaign Banners
Crowdfunding campaign banner graphics used for campaign website, Kickstarter
